Last week, Madrid played the host to a groundbreaking event as Crestron, a leader in workplace technology solutions, brought together two exciting conferences under one roof. Unveiling the Synergy of Sales and Technical Brilliance: Recap of the Crestron Event in Madrid

The Modern Workplace Summit and Crestron Masters that ran between the 23rd and 25th of May seamlessly merged sales and technical expertise, showcasing what was in store for the future workplace.

Here are the event highlights, with a particular focus on the VC4 Under the Hood and the Extensibility in Microsoft Teams Rooms.

The Modern Workplace Summit

The Modern Workplace Summit, held as part of the event, offered a deep dive into the latest trends and innovations in workplace technology. The summit highlighted the digital transformation that is penetrating the workplace.

The event explored how people and new technology can work effectively in concert—a hybrid workplace.

Experts from Microsoft, Shure, Intel, and Zoom, among others, gathered to discuss the transformative power of technology and its impact on the modern work environment. Microsoft’s Ilya Bukshteyn and Craig Durr of Wainhouse Research were part of the presenters at the summit.

The Modern Workplace Summit also explored the various Crestron hybrid workplace solutions through the Crestron Solutions for Modern Work presentation. The focus was on three new products. The first was The Desk Touch and Desk Q, a desk scheduling solution that minimizes the physical footprint for organizations.

The other solution is Crestron Flex Pods, which provide audio solutions in multi-purpose spaces, and lastly, the Crestron Videobar 70 uses an intelligent video to track the speaker.

From collaborative solutions to intelligent automation, the Summit explored how organizations can augment productivity, boost employee experience, and adapt to the fast-evolving work landscape. Crestron presented a bevy of hardware and software solutions for hybrid work

Crestron Masters – The Technical Marvels

At the same time, the Crestron Masters event catered to technical enthusiasts, offering a platform to refine skills and explore advanced capabilities. The new skills and capabilities are vital for the hybrid workplace.

Participants had the opportunity to attend various sessions, workshops, and courses designed to elevate their understanding of Crestron’s technology stack. The intention of the Crestron Masters was a focus on the core competencies of the people taking the courses.

The VC4 Under the Hood session was particularly interesting, as experts provided an in-depth examination of Crestron’s versatile VC4 platform and its potential to transform workplace communication and collaboration.

Empowering Microsoft Teams with Crestron The Modern Workplace Summit had the Extensibility in Microsoft Teams Rooms among the highlights.

This session shed light on the seamless integration of Crestron solutions with Microsoft Teams, a popular collaboration platform.

Participants gained insights into the power of combining Crestron’s cutting-edge technology with the versatility of Teams, enabling organizations to create immersive and engaging meeting experiences.

Notably, the course featured an exclusive Q&A session with Ilya Bukshteyn, a distinguished Microsoft representative who played a significant role in the Modern Workplace Summit and the event.

The Integration of Sales and Technical Expertise

The Crestron event was exceptional because of its successful technical brilliance and sales integration. This helped bridge the gap between visionary concepts and practical implementations.

By bringing together professionals from both realms, the event fostered a collaborative atmosphere where ideas could flow freely, resulting in innovative solutions for the modern workplace.

Crestron Masters was the perfect platform to explore the technical aspects of Crestron’s solutions and understand their real-world implications and value propositions.

By combining the Modern Workplace Summit and Crestron Masters, attendees gained a comprehensive understanding of the entire ecosystem, from high-level strategies to the nitty-gritty of implementation.

The interaction between Ilya Bukshteyn and attendees during the Q&A session exemplified this synergy, as sales and technical minds converged to discuss the future of workplace technology.

Bukshteyn’s insights and expertise further emphasized aligning sales strategies with technical advancements, ensuring seamless integration and optimal customer satisfaction.

Looking Ahead: A Revolutionized Workforce

Crestron’s event in Madrid was a catalyst for innovation, leaving attendees inspired and eager to embrace the future of work. With its commitment to cutting-edge technology and seamless integration with popular platforms like Microsoft Teams, Crestron is poised to revolutionize how organizations collaborate and communicate.

The event provided a glimpse into the potential of the modern workplace, where intelligent automation, immersive experiences, and enhanced productivity converge.

Takeaway

The Crestron event in Madrid was a resounding success, uniting sales and technical expertise to showcase the transformative power of workplace technology. Through the Modern Workplace Summit and Crestron Masters, attendees gained valuable insights into the latest trends and innovations. Unveiling the Synergy of Sales and Technical Brilliance: Recap of the Crestron Event in Madrid.

Spending time with peers in the software development community as well as meeting new and old contacts from the wider audio-visual community in person is always time well spent. Having my Masters Gold Level Certificate awarded during the leveling up ceremony was something special to share with my friends in the community!

The VC4 Under the Hood class and the Extensibility in Microsoft Teams Rooms were highlighted, offering a deep dive into Crestron’s cutting-edge solutions. As we move forward, LCD’s commitment to innovation promises along with Crestron’s new solutions to redefine how we work and elevate the workplace experience to new heights.

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